Project update interval varies depending upon the vertical market, urgency of the project in relation to the client’s business, and the phase of work that campaigns are in.
When campaigns are in design, PPC client communications typically include some informal email back and forth to resolve open issues, and weekly to bi-weekly project timeline/milestone updates; they’re built into the schedule for each project as milestones.
Once campaigns are launched, during course optimization, typically twice a month. For campaigns under longer-term performance management, we send our performance management reports and slide decks monthly.
Blastoff Labs is always reachable to clients by phone, email, or social media to respond to questions and requests.