Product Feed Optimization Success

Shopping Campaign Feed Merchant CenterIn eCommerce Shopping campaigns, the quality of product feed optimization is critical to success. It’s an underlying foundation upon which everything else in a Shopping campaign will depend.

Without a well-optimized feed the campaign will never reach its potential. Shopping campaigns with weak feeds in competitive markets will reliably fail.

Many feeds contain thousands or tens of thousands of product SKUs. In addition to their sheer size, there is often great variability between products and brands. As a result, optimizing shopping feeds often requires a significant investment of effort.

Shopping platforms crawl (“spider”), and index 4 fields in the product feed: the Title, Description, Product Category, and Product Type. Data in those fields have to be set up correctly.

Precision Product Feed Optimization

We’ve since tested in practice a number of methods of creating, improving, and optimizing shopping feed performance. The workflows, creative methods, and feed engineering practices we currently use are discussed in more detail in other articles on this site.

Related Posts

Exposed Email Addresses Are PPC Killers

On many sites today you find an “exposed” email address, which is an email address in text form. For example, in the footer of a …

Read More →
ppc hero conference

PPC Hero Conference 2022

  The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, …

Read More →
Mobile Responsive Search Ad

Google Seizes Control of Search Ad Copy By Eliminating Extended Text Ads (ETA)

Last year, Google announced that they will shift to the “responsive search ad” format only within search campaigns, by eliminating extended text ads on June 22, 2022. Now that the day has almost arrived, it appears we’re seeing a preview of it now. 

Read More →