Paid search advertising services for
High-Performance PPC Campaigns
There is a gap in the market for digital advertising services. Many advertisers have worked with both solo practitioners and and large-scale agencies. Blastoff Labs serve the needs of clients that find themselves within this gap.
We design ad campaigns tailored to fit our clients unique needs and requirements. Many clients need different levels of attention to design, optimization, campaign monitoring, and performance reporting.
Blastoff Labs attended the first search advertising conference held in-person since 2019. Visit our blog for an overview of the conference, and highlights from some of the sessions.
The PPC Hero Conference will return to Austin, Texas. April 13 & 14, 2023.
Design | Launch | Optimization | Monitoring | Reporting
EXPERTS IN ALL 4 TYPES OF DIGITAL AD CAMPAIGNS
Blastoff Labs is proficient in search campaigns ranging from a dozen keywords to thousands. Our track record speaks for itself, having designed search ad campaigns for many vertical markets.
Shopping campaigns drive consumer traffic to eCommerce websites. In 2021 this generated 60% of Google’s revenue.
Display ads campaigns can be shown on millions of participating websites, reaching buyers outside the scope of a search campaign.
Video ad campaigns are gaining in success and popularity. With the right content and targeting, these ad campaigns often become a potent marketing tool.
Enterprise-Class Sophistication
PROFESSIONAL & HARDWORKING
My team worked with Steve on numerous customer acquisition campaigns through Google and Bing. Steve and his team at Blastoff Labs were absolute game changers for our business. Not only did they bring real word expertise and recommendations to our digital marketing campaigns, but they also helped educate our team on the subtle nuances of buying digital ads.
If you are looking to drive results to your site with an efficient CPA/ROAS look no further. I cannot recommend Steve and his team enough!
FORREST ACKERMAN, Head of Operations
BLASTOFF’S WORK IS INVALUABLE
Steve and his team at Blastoff have really turned our paid search advertising efforts around with concrete results. We’re receiving significantly more conversions than we did in the past, at a cheaper cost per conversion than we were accustomed to.
As a former Silicon Valley product marketing pro, Steve’s also quick to learn more about the particulars of your industry, to increase lead quality.
HANNAH LODGE, Vice President
ALTA Language Services, Inc.
Interpretation • Translation • Training
DEEP DOMAIN EXPERTISE
Steve and his team at Blastoff Labs are superior to anyone I have worked with over the past 12 years, including a number of top San Francisco Bay area agencies.
Blastoff Labs delivered measurable results quickly, and helped me understand the value of increasing our budget to better optimize our campaigns.
This strategy resulted in a 3x ROI improvement. Hats off. First-class all the way!
BRANDON M DHAENENS,
Director / Dental Industry
Digital Advertising Success Across Many Business Sectors
Attorneys | eCommerce | Financial Services | Independent Software Vendors (ISVs) | Insurance | Medical Service Providers | Travel | SAAS Apps | Legal Services | Manufacturers | Wholesale Distributors | Technology | Medicare Services | Nationwide Retail | Special Events | Conferences | Data Storage | Automotive Tech | Health Care | Political Campaigns | Consumer Electronics | Covid Rapid Testing | Pediatric Medical Devices | Estate & Tax Planning | Plastic Surgeons | Medical Product Wholesalers | Regional HVAC Services | Bridal Fashions | Retail Signage | Estate Planning | Culinary Training | Non Profits
Do You Have a Smaller Project?
Smaller companies may choose to engage us through one of the following platforms. Services through any of the following provide simple contract management, project tracking and dispute assistance when needed.
Expert Vetted
– 99% JOB SUCCESS –
$1M+ Total Earnings
148+ Jobs/14,177 Hours
Preferred Professional
– COMMISSIONED WORK –
Google Ads (AdWords)
Microsoft PPC Campaigns
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Blastoff's Latest Videos & Posts
8 Ingredients For High Performance Search Ad Campaigns
Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based…
Boost PPC Performance with Display & Search Campaigns
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
Sales Funnel Principles For PPC
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
How To Set Conversion Value In Digital Ad Campaigns
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
How Do Sales Funnels Work? Key Concepts
A “sales funnel” is a conceptual model showing traffic flow, from first awareness of a product or service, to purchase.
Characteristics and behavior of traffic entering, transiting, and exiting a sales funnel can deliver valuable insights to digital advertisers.
The Magic of Automated Bidding in PPC Campaigns
Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding.
Automated bidding requires more traffic volume to function at it’s peak potential so our campaign architectures have changed.
PPC Quality Score – 4 Things To Get Right
Quality Score (QS) is a core mechanism in search engine ad platforms. Both Google Ads and Microsoft Advertising platforms use them. The platform assigns quality scores to each keyword in the campaign. Their workings are a bit opaque by design and can seem arbitrary at times.
PPC Call Tracking Benefits
PPC call tracking facilitates the capture of search engine metadata associated with call conversions. This metadata becomes powerful information when it is used as the fuel for automated bidding or “machine learning” algorithms within a PPC platform.
Frequently Asked Questions
In addition to our blog, our FAQ page provides more insight into over 50 topics like the ones listed below. Visit our FAQ page to learn more.
Does SEO impact PPC?
PPC platforms and their integral organic search engine both utilize spiders to crawl landing pages. The ranking signals used for organic search and PPC share similar characteristics. So it shouldn’t be a surprise that PPC and SEO are synergistic. It’s an indirect versus direct cause-and-effect relationship.
Digital Ad Blindness?
Digital ad blindness happens when an ad is seen so frequently that viewers become oblivious to the ad. Due to over-exposure, viewers no longer mentally register the ad. Display ads are more vulnerable to this phenomena because images are recognized more readily.
PPC Campaign Success?
PPC campaign success is of course the objective of all our clients.
Two metrics define the success of a PPC campaign. The most important is “net advertising margin”. The second is return on ad spend (ROAS), which measures ad spend efficiency.
Where to set PPC ad spend?
We recommend spending enough to generate at least 20 clicks per day in most markets, in order to accumulate statistically meaningful data in each 24-hour period.
The daily spend is the number of clicks times the average cost per click. So, the question becomes what is the average cost per click (CPC)?
We recommend spending enough to generate at least 20 clicks per day in most markets, in order to accumulate statistically meaningful data in each 24-hour period.
The daily spend is the number of clicks times the average cost per click. So, the question becomes what is the average cost per click (CPC)? Blastoff Labs is Listed in the Following Directories
