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High-Performance Paid Search Campaigns
Digital Advertising Specialists
Since 2016, Blastoff Labs has designed over 5,000 lead generation and eCommerce advertising campaigns for SME and enterprise growth firms in the United States, Western Europe, and Asia.
There is a sizable gap within the market for paid search advertising services produced by solo practitioners, and large-scale agencies. Blastoff Labs is setup to serve the needs of clients that find themselves in this gap.
We systematically design PPC campaigns tailored to fit our clients unique requirements. Each account is unique, and requires different levels of attention to design, optimization, performance monitoring, fine tuning, and reporting.
If you are interested in discussing an approach customized to your digital advertising challenges, Blastoff Labs can provide a no-obligation assesment via Zoom.
PPC HERO CONFERENCE 2022
Blastoff Labs will be attending the first live (non-virtual) paid search advertising conference held since 2019. The PPC Hero Conference will be in Austin January 31, February 1, 2022.
PPC Success In Many Business Sectors
Digital Advertising Specialists
- Systematic Campaign Design Processes
- Campaigns Built for Machine Learning
- 100% Conversion Tracking For Performance
- Sharp, Clear Reporting
- Precision eCommerce Feed Optimization
- Sharp, Clear Reporting
- Systematic Campaign Design Processes
- Campaigns Built for Machine Learning
- 100% Conversion Tracking For Performance
- Sharp, Clear Reporting
- Precision eCommerce Feed Optimization
- Sharp, Clear Reporting
DEEP DOMAIN EXPERTISE …
is superior to anyone I have worked with over the past 12 years, including a number of top SF Bay Area agencies. Steve and his team delivered measurable results quickly, and helped me understand the value of increasing our budget to better optimize our campaigns. That resulted in a 3x ROI improvement. Hats off. First-class all the way!
BRANDON M DHAENENS, Director / Dental Industry
PPC Success In Many Business Sectors
Attorneys | eCommerce | Financial Services | Independent Software Vendors (ISVs) | Insurance | Medical Service Providers | Travel | SAAS Apps | Legal Services | Manufacturers | Wholesale Distributors | Technology | Medicare Services | Nationwide Retail | Special Events | Conferences | Data Storage | Automotive Tech | Health Care | Political Campaigns | Consumer Electronics | Covid Rapid Testing | Pediatric Medical Devices | Estate & Tax Planning | Plastic Surgeons |
Medical Product Wholesalers
| Regional HVAC Services
| Bridal Fashions
| Retail Signage
| Estate Planning
| Culinary Training
| Non Profits
PAID SEARCH CAMPAIGNDesign • Optimization • Management
Blastoff handle all account sizes ranging from simple to large and complex. We have a strong track record designing paid search ad campaigns for advertisers in many vertical markets.
Shopping platforms are designed to do one thing extremely well: drive low-funnel traffic to relevant e-Commerce websites. Google Shopping has become Alphabet’s most successful operating unit, in 2021 generating over…
Display Ads are image and video-based advertisements that can be shown on millions of participating ‘display network’ websites across the internet. Because of this reach, display ads can become a powerful tool for reaching targeted audiences. They are frequently used for remarketing, but that is just one aspect of their usefulness.
Video ad campaigns on Google and Microsoft are underutilized but can become winners for many advertisers. With the right content and targeting, video can become a powerful marketing tool.
Blastoff's Latest Videos & Posts
8 Ingredients For High Performance Search Ad Campaigns
Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based…
Boost PPC Performance with Display & Search Campaigns
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
Sales Funnel Principles For PPC
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
How To Set Conversion Value In Digital Ad Campaigns
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
How Do Sales Funnels Work? Key Concepts
A “sales funnel” is a conceptual model that can be useful to marketers and advertisers working on improving the customer journey from first consideration to purchase.
The Magic of Automated Bidding in PPC Campaigns
Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes extending that when there was enough conversion data to use “enhanced CPC” bidding.
But today, we design all of our clients’ campaigns with automated bidding as the planned outcome, once the campaign has run long enough to generate a conversion history (usually 2 to 6 weeks).
PPC Quality Score – 4 Things To Get Right
Quality Score (QS) is a core mechanism in search engine ad platforms. Both Google Ads and Microsoft Advertising platforms use them. The platform assigns quality scores to each keyword in the campaign. Their workings are a bit opaque by design and can seem arbitrary at times.
PPC Call Tracking Benefits
PPC call tracking facilitates the capture of search engine metadata associated with call conversions. This metadata becomes powerful information when it is used as the fuel for automated bidding or “machine learning” algorithms within a PPC platform.
Frequently Asked Questions
In addition to our blog, our FAQ page provides more insight into over 50 topics like the ones listed below. Visit our FAQ page to learn more.
Does SEO impact PPC?
PPC platforms and their integral organic search engine both utilize spiders to crawl landing pages. The ranking signals used for organic search and PPC share similar characteristics. So it shouldn’t be a surprise that PPC and SEO are synergistic. It’s an indirect versus direct cause-and-effect relationship.
Digital Ad Blindness?
Digital ad blindness happens when an ad is seen so frequently that viewers become oblivious to the ad. Due to over-exposure, viewers no longer mentally register the ad. Display ads are more vulnerable to this phenomena because images are recognized more readily.
PPC Campaign Success?
PPC campaign success is of course the objective of all our clients.
Two metrics define the success of a PPC campaign. The most important is “net advertising margin”. The second is return on ad spend (ROAS), which measures ad spend efficiency.
Where to set PPC ad spend?
We recommend spending enough to generate at least 20 clicks per day in most markets, in order to accumulate statistically meaningful data in each 24-hour period.
The daily spend is the number of clicks times the average cost per click. So, the question becomes what is the average cost per click (CPC)?
We recommend spending enough to generate at least 20 clicks per day in most markets, in order to accumulate statistically meaningful data in each 24-hour period.
The daily spend is the number of clicks times the average cost per click. So, the question becomes what is the average cost per click (CPC)?Blastoff Labs is Listed in the Following Directories
