Search Ad Campaigns
Search ad campaigns have evolved in 2021 to accommodate new classes of devices, ad formats, ad extensions, bid automation, and audience targeting. Slowly at first, over the past 20 years of progress innovation in search campaigns has made them more difficult to set up. But campaigns that take advantage of the latest capabilities have also become more successful.
Systematic Search Ad Campaign Development
To create the foundation for high-performance search ad campaigns, Blastoff Labs created and a systematic development process. With each new campaign we develop, we look for opportunties to further refine this process.
The phases and individual steps in our search ad campaign development process are illustrated below.
BLASTOFF’S WORK IS INVALUABLE!
Steve and his team at Blastoff have really turned our PPC efforts around with concrete results. We’re receiving significantly more conversions than we did in the past, at a cheaper cost per conversion than we were accustomed to. Steve’s also keen to learn more about the particulars of your industry, to increase lead quality.
HANNAH LODGE, Vice President
ALTA Language Services, Inc.
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