Search ad campaign design has evolved in 2021 to accommodate new classes of devices, ad formats, ad extensions, bid automation, and audience targeting. Slowly at first, over 20 years of progress, in 2021 innovation in search advertising has become more complex. But the highest quality campaigns have also become more successful.
Systematic Search Ad Campaign Development
To create the foundation for high-performance search ad campaigns, Blastoff Labs created and refined a systematic development process. With each campaign we design, we continuously look for opportunties to further improve this process, which involves hundreds of details, much technical know-how, and many “trade craft” aspects. The phases and individual steps in our search ad campaign development process are illustrated below.