Search Ad Campaigns: A 12-Stage Development Process
Blastoff Labs created a systematic development process to create the foundation for high-performance search ad campaigns. With each new campaign we develop, our team looks for opportunities to further refine our process. We start with CRO feedback, as necessary. We then utilize industry software for keyword discovery. Our keyword bases help guide the structure of search campaigns. We develop ad copy for each ad group within the campaign. We configure conversion tracking, reporting, and analytics.
Once a search campaign is launched, we watch its performance under a microscope. We monitor search terms, serving momentum, and keyword bids to optimize the campaign. This optimization leads to the campaign’s transition from manual bidding to automated bidding. From then, we continue to manage the campaign from disapprovals to other critical issues that may arise.