Fault Monitoring & PPC Campaigns
Bad things happen. Shopping products may develop price mismatches between what’s declared in the feed and what appears on the landing page. CPA may trend out of acceptable boundaries. Impression share may rise sharply. Ad spend may trend up.
In these cases, we catch and resolve the issues by monitoring the campaigns. We classify faults into three levels, each with an appropriate response time.
Our campaign monitoring system notifies us in real-time when there’s an issue in one of your campaigns. Our response time varies depending on the severity of the fault. But we always take corrective action to clear the fault.