Not likely – launch is when the fun begins! PPC campaign management consistency is built into the way Blastoff Labs works day to day, for good reasons.
We take an interest in optimizing each campaign and ensuring that it’s performing well for our clients. That’s why it’s built into each project as part. of the proposal.
A common misunderstanding that advertisers hold, is that if a campaign is built skillfully, then it’s a turnkey operation after launch. If only it were that simple!
Most campaigns require a degree of optimization and adjustment after launch before they really hit stride. The odds of going through that process successfully are dramatically increased when the campaign is built upon a strong, systematic foundation.
For this reason, we want to be onboard at launch. After the launch is when the campaign design meets reality – the online marketplace it becomes a part of.