Google Video Ads For YouTube

Object Model Video CampaignGoogle Video Ads for YouTube are uniquely useful and cost-effective – but surprisingly, are underutilized. They have evolved and improved dramatically from the original simple video ads introduced after Google’s acquisition of YouTube. Video campaigns when well done can be amazingly effective, not just in pulling leads into the high funnel, but for driving conversions as well. 

In the course of building YouTube video ad campaigns, we’ve developed, tested, and continuously refined a systematic process for building quality YouTube video ad campaigns.

It starts with onboarding you as a client, running competitive research, and conducting targeting & keyword research. The video could be client supplied, edited, created by Blastoff from still image or video footing; or in some cases from a stock video library. We then create video ad copy, and ad extension copy,  set up conversion tracking, and configure other parameters including bidding. Then we launch it and move into the campaign a post-launch optimization process. For 4 to 8 weeks the campaign goes through a fine optimization process including video and targeting split-testing. It then becomes a managed production campaign, monitored with our detailed campaign performance reporting.

Below we take you on a tour of the steps we’ve developed to put together winning video campaigns.

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DILIGENT & ATTENTIVE

JAMES NGUYEN ~ Santa Clara“Blastoff Labs has an exceptionally deep understanding of today’s digital marketing landscape. I highly recommend them for any business looking for a diligent, attentive and wonderfully experienced digital partner.”

JAMES NGUYEN, CEO inflexion
Mobile App Developer Melbourne

Phase 1  |   Phase 2  |   Phase 3  |  Phase 4  |   Phase 5  |  Phase 6

Baseline Video Campaign Project

Digital Ad Platform

Video Campaign Competitor & Market Assessment

Once a client is onboarded, our first step in video ad campaign design is to assess the competitive environment for search campaigns for this product or service. This is done first because it impacts several important aspects of the campaign, and potentially CRO changes to the landing pages.

If a campaign must rely upon keywords that are used in unrelated business sectors; has keywords with low click volume, prohibitively expensive click costs (CPC’s), or other intrinsic issues – then we try to identify those issues early.  They will sometimes impact the type of campaigns used, or how the campaign is designed.

We have a time-refined workflow for conducting competitive PPC research. We utilize our own methods complemented by several enterprise-level tools. During this period we familiarize with the product line, “thinking like product managers” so that we understand challenges the product or service may face in the PPC marketplace.

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CRO Improvement