Video Ad Campaigns
A Different Media
Slickly-produced “TV Ad” format ads aren’t your best production format for online ads. The most successful online video ads are typically more personal, casual, and conversational. It’s a different media.
Video ads can be created a number of formats to suit different advertising purposes. Screencast-style videos can be built from still images to tell a story with or without audio narration.
Stock video footage can be overlayed with text messages. Existing video can be edited into short ads with voiceover narration.
Often simpler, shorter video ads perform better. The video and images can be client supplied; created by Blastoff from still image or video footing; or in some cases from a stock video library.
Systematic Video Campaign Development
After crafting a message and selecting the video for each ad, it’s edited to deliver the storyline message. Video campaigns throw off analytics quickly enabling us to gauge the success of individual ad spots. Successful ads require from a few days, to a few weeks to generate enough data to move them onto automated bidding.
In the course of building YouTube video ad campaigns, we’ve developed, tested, and continuously refined a systematic process for building quality YouTube video ad campaigns. We’ve come to view YouTube campaigns as a “sleeper marketing channel”. When you get the ad content, targeting, and campaign right in your vertical, video campaigns can be quite effective.
Below we illustrate the workflows we’ve developed to create winning video ad campaigns.
I CONFIDENTLY RECOMMEND BLASTOFF LABS!
Steve and his team are total professionals and will drive some great business results! They familiarize with your business like product managers, then craft amazing Google and Microsoft ad campaigns.
Steve’s interest in and dedication to our business are qualities difficult to find in a marketing partner. Blastoff’s campaign reports are stellar, summarizing business stats with sharp graphics.
Katie Psihoules, Vice President, Operations
Edge Auto, New York, Eagle Creek, Salesforce Reseller
Video Campaign Development: Our 13 Stage Process
Competitive Analysis • CRO Feedback
Targeting • Negative Keyword Discovery
Video Ad Development
Configure Audiences • Serving Parameters
Setup Conversion Tracking
Configure Analytics & Reporting
Configure Video Campaign Reporting
Before launching a video ad campaign, we’ll configure video campaign reporting.
Reports for video campaigns will be designed to fit your accounts, campaigns, and business objectives.
We include relevant charts along with summary key performance indicators (KPI’s), for the reporting period and compare them to the prior reporting period.
For video campaigns, as with display campaigns, we place more emphasis on engagement parameters since video campaigns can drive a higher percentage of traffic into the upper and mid-funnel.
Ad visibility, click and conversion data, and financial performance ratios are part of the reporting.
Video campaigns can sometimes also drive low-funnel traffic (conversions) directly. When that’s the case we also report on conversion performance and financial ratio metrics.
Video Campaign Launch
Optimize • Automate • Video Performance Management
Video Campaign Performance Management
Our clients receive video campaign performance management reports regularly as an integral component of our account management services.
For video campaign performance management, we customize our reporting to summarize all search campaigns on one page; and we provide an individual reporting page for each campaign.
Reporting is a crucial aspect of managing campaigns for PPC advertisers.
Most reports are generated monthly, detailing performance in the period vs previous periods, and highlighting challenges/issues.