Video Ad Campaigns

Video Ads

Video ads can be effective not just in pulling leads into the high funnel, but for driving conversions as well.

A Different Media

Slickly-produced “TV Ad” format ads aren’t your best production format for online ads. The most successful online video ads are typically more personal, casual, and conversational. It’s a different media.

Video ads can be created a number of formats to suit different advertising purposes. Screencast-style videos can be built from still images to tell a story with or without audio narration. Stock video footage can be overlayed with text messages. Existing video can be edited into short ads with voiceover narration.

Often simpler, shorter video ads perform better. The video and images can be client supplied; created by Blastoff from still image or video footing; or in some cases from a stock video library.

Systematic Video Campaign Development

After creafting a message and selecting the video for each ad, it’s edited to deliver the storyline message. Video campaigns throw off analytics quickly enabling us to gauge the success of individual ad spots. Successful ads require from a few days, to a few weeks to generate enough data to move them onto automated bidding.

In the course of building YouTube video ad campaigns, we’ve developed, tested, and continuously refined a systematic process for building quality YouTube video ad campaigns. We’ve come to view YouTube campaigns as a “sleeper marketing channel”. When you get the ad content, targeting, and campaign right in your vertical, video campaigns can be quite effective.

Below we illustrate the workflows we’ve developed to create winning video ad campaigns.

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I CONFIDENTLY RECOMMEND BLASTOFF LABS!

Video Ad Campaign Review“Steve and his team are total professionals and will drive some great business results! They familiarize with your business like product managers, then craft amazing Google and Microsoft ad campaigns.

Steve’s interest in and dedication to our business are qualities difficult to find in a marketing partner. Blastoff’s campaign reports are stellar, summarizing business stats with sharp graphics.”

Katie Psihoules
Vice President, Operations
Edge Auto, New York
Eagle Creek, Salesforce Reseller

Onboarding • Video Competitors • CRO Feedback |  Targeting • Negative Keywords  |   Video Ad Development  |   Configure Audience •  Serving Parameters  |   Setup Conversion Tracking •  Conversion Value Model  | Configure Reporting  • Video Web Analytics | Launch Video Campaigns | Optimize  • Automate • Video Performance Management

Onboarding • Competitive • CRO

Digital Ad Platform

Video Campaign Competitive Assessment

When onboarding a video ad campaign project, our first step is to assess the competitive environment for search campaigns for this product or service. This is done first because it impacts several important aspects of the campaign, and potentially CRO changes to the landing pages.

We have a time-refined workflow for conducting competitive PPC research. We utilize our own methods complemented by several enterprise-level tools. During this period we familiarize with the product line, “thinking like product managers” so that we understand challenges the product or service may face in the PPC marketplace.

Video Campaign Competitive Assessment
CRO Feedback

Video Campaign Landing Page CRO Assessment

Video ad campaigns will drive qualified traffic to landing pages on a site, so it’s important those pages will convert the traffic into leads or sales. Video ad campaigns can perform no better than the conversion rate optimization (CRO) state of the pages and sites they’re driving traffic to.

For that reason, early in the process of developing video campaigns we identify landing pages and analyze them, often providing suggestions for improvement. We make these recommendations early, allowing time for changes to be made while campaigns are in development.

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