PPC Hero Conference 2022

ppc hero conference

 

The PPC Hero Conference

The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, Feb 1, 2022, at the downtown Hilton in Austin, Texas. I was looking forward to attending after having to cancel twice due to COVID-19. Much to my delight after a two year build-up, the conference did not disappoint — and exceeded expectations 

Conference Highlights

The PPC Hero conference is, to my knowledge, the only conference today that is 100% focused on paid search advertising topics.

Here are links to 3 articles about sessions that I found particularly valuable and interesting while there.

Designing Custom Audiences in PPC Campaigns

Sam Tomlinson presented a tour dé force on audience strategies for paid search. Six structures for building better audiences created using custom segments… some seriously slick ppc tactics! Hats off to @DigitalSamIAm #HCAustin2022  #heroconf  #paidsearch

Reporting in PPC campaigns

Amy Hebdon of Paid Search Magic illustrated what makes campaign reports meaningful to client-agency relationships. Her presentation alone made it worth the trip #HCAustin2022 #heroconf (no affiliation). I’m rethinking our reporting a bit… #ppchero #paidsearch

Designing an Agency You Enjoy Working At

Kirk Williams of Zato Marketing presented thoughtful suggestions about not scaling for scaling’s sake. He has a book coming out on the topic that I’m looking forward to reading.

Summary

Several of the sessions alone at the PPC Hero Conference 2022 were valuable enough to justify making the trip to Austin. Kudos to the presenters, and the conference organizers at Brainlabs for putting together so many quality sessions, along with the flawless logistics on site.

Steve Bell, Director
Blastoff Labs
https://LinkedIn.com/in/sbell22

Related Posts

ppc hero conference

PPC Hero Conference 2022

  The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, …

Read More →
Mobile Responsive Search Ad

Google Seizes Control of Search Ad Copy By Eliminating Extended Text Ads (ETA)

Last year, Google announced that they will shift to the “responsive search ad” format only within search campaigns, by eliminating extended text ads on June 22, 2022. Now that the day has almost arrived, it appears we’re seeing a preview of it now. 

Read More →
5 Keys To Developing High Performance Search Ad Campaigns

5 Keys To Developing High-Performance Search Ad Campaigns

Steve discusses 6 things to consider when deploying an eCommerce Shopping Campaign starting with “Smart Shopping” Campaigns vs. Standard Shopping Campaign

Read More →