The PPC Hero Conference
The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, Feb 1, 2022, at the downtown Hilton in Austin, Texas. I was looking forward to attending after having to cancel twice due to COVID-19. Much to my delight after a two year build-up, the conference did not disappoint — and exceeded expectations
The PPC Hero conference is, to my knowledge, the only conference today that is 100% focused on paid search advertising topics.
Here are links to 3 articles about sessions that I found particularly valuable and interesting while there.
Designing Custom Audiences in PPC Campaigns
Sam Tomlinson presented a tour dé force on audience strategies for paid search. Six structures for building better audiences created using custom segments… some seriously slick ppc tactics! Hats off to @DigitalSamIAm #HCAustin2022 #heroconf #paidsearch
Reporting in PPC campaigns
Amy Hebdon of Paid Search Magic illustrated what makes campaign reports meaningful to client-agency relationships. Her presentation alone made it worth the trip #HCAustin2022 #heroconf (no affiliation). I’m rethinking our reporting a bit… #ppchero #paidsearch
Designing an Agency You Enjoy Working At
Kirk Williams of Zato Marketing presented thoughtful suggestions about not scaling for scaling’s sake. He has a book coming out on the topic that I’m looking forward to reading.
Several of the sessions alone at the PPC Hero Conference 2022 were valuable enough to justify making the trip to Austin. Kudos to the presenters, and the conference organizers at Brainlabs for putting together so many quality sessions, along with the flawless logistics on site.
Steve Bell, Director