The PPC Hero Conference

The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31 and Tuesday, Feb 1 at the downtown Hilton in Austin, Texas. I was looking forward to attending after canceling twice due to COVID-19.

The PPC Hero conference did not disappoint — it exceeded my expectations!

Conference Highlights

TO MY KNOWLEDGE, the PPC Hero conference is the only one today that is 100% focused on paid search advertising topics.
Here are links to 3 articles about sessions I found particularly valuable and interesting.

Designing Custom Audiences in PPC Campaigns

Sam Tomlinson presented a tour dé force on audience strategies for paid search. Six structures for building better audiences created using custom segments… some seriously slick ppc tactics! Hats off to @DigitalSamIAm #HCAustin2022  #heroconf  #paidsearch

Reporting in PPC campaigns

Amy Hebdon of Paid Search Magic illustrated what makes campaign reports meaningful to client-agency relationships. Her presentation alone made it worth the trip #HCAustin2022 #heroconf (no affiliation). I’m rethinking our reporting a bit… #ppchero #paidsearch

Designing an Agency You Enjoy Working At

Kirk Williams of Zato Marketing presented thoughtful suggestions about not scaling for scaling’s sake. He has a book coming out on the topic that I’m looking forward to reading.


Several sessions alone at the PPC Hero Conference were valuable enough to justify making the trip to Austin. Kudos to the presenters and the conference organizers at Brainlabs for putting together so many quality sessions, along with the flawless logistics on site.

Steve Bell, Director
Blastoff Labs