About Blastoff Labs

We Were Agency Clients

Blastoff Labs was created after 20 years of direct experience working with digital agencies, contractors, and consultants to execute web development projects across many platforms and frameworks. We’ve been web service clients on many occasions, so we’ve developed a working understanding of both sides of this industry.

Our experiences led us to invent different ways of managing projects and serving clients. Blastoff Lab’s business processes are designed around our clients’ needs and expectations. The result has been a 70% client retention rate after 5 years in business.

Our team is focused on PPC

Around the time Google was founded, Steve developed a fascination with how search technology works. While following “the search engine wars” at a business level, he began to utilize digital advertising campaigns in business ventures he was involved in at the time. The result was a growing fascination with the inner workings of search engines and associated search ad campaigns that today, have reshaped the global economy. That fascination resulted in the formation of Blastoff Labs in 2016.

We enjoy sharing our enthusiasm for and making the most of today’s powerful search engine technology.

TOP OF TIER-1

about blastoff labs“Blastoff’s expertise can be described as TOP of Tier-1. Steve and his team master Google Ads and no doubt they can take on any challenge  or demanding project. Very happy to have found him. We’re a venture capital funded real estate startup. Blastoff found the time to understand our business model, user acquisition funnel and ultimately the customer psyche.”
~ MICHAEL CHO, Stanford MBA, Serial Entrepreneur Singapore

Blastoff Labs is featured in the following ….

Blastoff Labs featured - Western US Digital Marketing Company

Western US Digital Marketing Companies
1,481 Number of Organizations
$3.2B Total Funding Amount
629 Number of Investors

Blastoff Labs featured - E-Commerce Startup

E-Commerce Startups
9,334 Number of Organizations
$126.3B Total Funding Amount
22,007 Number of Investors

Blastoff Labs featured - Advertising Startup

Advertising Startups
3,104 Number of Organizations
$18.7B Total Funding Amount
6,477 Number of Investors

Blastoff Labs featured - Nevada Startup

Nevada Startups
221 Number of Organizations
$518.8M Total Funding Amount
310 Number of Investors

From The Computer Networking Industry To Advertising

Coming back to startups after selling his Wi-Fi startup ‘SVNL’ to HP-Agilent Technologies in 2000, around 2008, over the following 5-6 years Steve began to explore and experiment with different approaches to designing, optimizing, and managing paid search advertising campaigns. During the same decade, he studied hundreds of books about technologies related to the internet and built many websites using popular languages, frameworks, and platforms. Increasingly, he utilized paid search campaigns within business ventures he was involved with.

After coming to appreciate the amazing potential of paid search technology, he decided to form a different kind of digital advertising operation around it. This led to the launching of Blastoff Labs in 2015. As of 2021 over Blastoff Labs has designed and managed over 4,000 paid search ad campaigns for other businesses.

The strong positive feedback we have received regularly from clients provides a natural catalyst for Steve and his team, who enjoy helping other growth-oriented businesses. Winning with great campaigns is one of the ways we maintain a fun, but challenging work environment at Blastoff Labs.

Filling The Void Between Consultants & Agencies

We are digital advertising specialists in an organization designed to serve the void between ad consultants and larger ad agencies. Everyday administrative functions are outsourced, keeping our focus on client ad campaign design, optimization, and management.

During the first 2/3 of the workday we spend the majority of our time working as a group on the same PPC projects as a team, in a process process we call “The Daily Rotation”. This way of working leads to frequent, inspired creative breakthroughs, and also makes the work environment more enjoyable.

Sumed up: “we’ve invented a different workflow molecule for creative agencies”.

Working As A Team

The daily rotation (described in depth elsewhere on this site) is different, new type of organizational and workflow model for executing all aspects of PPC workflows, from initial design to long-term management.

We have defined all of our campaign building, optimizing, and management workflows as systematic processes. One of the challenges we maintain is to find new ways to improve the quality and robustness of those workflows.

The daily rotation is designed to better serve our client’s needs, while also drawing the best from our technical and creative team, and creating a stimulating work environment that thrives on excellence. It also insures that “the creative spark” is always present whether we are designing your first campaign, or managing it 2 years later.

Quality Values Create Great Campaigns

Blastoff Labs is dedicated to attention to detail and quality, thus we do not outsource any work on client campaigns. We also limit the project workload at any given time, to provide the breathing room to assure the quality of all campaigns under management whether they are new, or years under management.

We have integrated use the classic Pomodoro technique into our workflows, which coupled with synergistic teamwork alleviates “the burnout problem whose roots are in for extended periods, too long without breaks or social interaction. This is a major issue at many agencies.
All aspects of our work are completed in accordance with these core quality principles.