PPC account ownership and PPC campaign ownership should not even be something an advertiser has to be concerned about, but it is.
Blastoff Labs always makes sure the advertiser owns associated accounts. If we transfer a legacy account in, create an account for you, or design a campaign our policy is the same. Whether it is a Google Ads account, a tag manager account, a Microsoft Advertising account or anything linked to the campaign – the client owns the account and associated intellectual property. Period.
Regardless of whether you select Blastoff Labs or some other 3rd party to design and manage your PPC campaigns, this is important to gain clarity on early in the process. Many of the larger “telephone company style” advertising management operations actually hold the campaigns as their own property! We do not believe that is a business practice that is fair to the advertiser.