Display Ad Campaigns

Display Ad CampaignDisplay ad campaigns reach well beyond search engine result pages, serving image and video ads strategically onto millions of sites across the web. Display ads are a genuine advertising medium, as compared to search engine advertising which is direct marketing.

Display ads remain relatively inexpensive. For some advertisers, campaigns that do not make sense economically can be operated profitably on display networks.

Blastoff Labs uses a structured creative process to develop display ads. We find the most suitable images by drawing from multiple sources: the advertiser’s image base, large stock art and photography libraries, and sometimes by designing custom images.

The engagement power of display ads is enhanced by using ad extensions sculpted down to the individual ad group level. The net effect of thoroughly exploiting ad extensions is to more effectively pull display traffic onto landing pages.

The steps of our display campaign development process are outlined below.

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Display Badge Certification

THE BLASTOFF TEAM ARE MASTERS IN GOOGLE ADS

GROZDAN DRAKOVITCH, Sofia ~ Bulgaria“Blastoff’s expertise can be described as TOP of Tier-1. Steve and his team master Google Ads and no doubt they can take on any challenge/demanding project. Very happy to have found him and looking forward to our next steps together.”

GROZDAN DRAKOVITCH
Sofia ~ Bulgaria

DISPLAY DESIGN: Phase 1  |  Phase 2  |  Phase 3  |  Phase 4  |   Phase 5  |   Phase 6

Baseline Display Campaign Project

Digital Ad Platform

Display Campaign Competitor & Market Assessment

Once a client is onboarded, our first step in display design is to assess the competitive environment for the product or service being advertised. What we learn studying competitors influences design of the campaign. It also can lead to recommendations for changes to the website or landing pages.

During competitive research, we also closely study your products or services. We gain a level of familiarity with your product line from a product management perspective. The challenges the product or service may face in the PPC marketplace must be understood to build and operate good campaigns.

Display campaigns carry value proposition, features, benefits, and other messaging into competitive marketplaces with many others vying for attention. It is to our advantage to identify the trends, pain points, messaging, and pain points early. These things are brought to the surface during our competitive research work.

CRO Improvement