Display Ad Campaigns

Mobile PPC Display Ad Campaigns

Display ad campaigns reach well beyond search engine result pages, serving image and video ads strategically onto millions of sites across the web. Display ads are a genuine advertising mechanism, versus the direct marketing process which is intrinsic to search engine ads.

Display ads remain relatively inexpensive. For some advertisers, campaigns that do not make sense economically can be operated profitably with display.

Blastoff Labs uses a structured, strategically-minded creative process to develop display ads. We find the right images by drawing from multiple sources: the advertiser’s image base, very large stock art and photography libraries, and sometimes by commissioning custom images.

Display ad text copy reinforces the message in the images. Display ad copy development is markedly different from writing search ad copy, because display ads are not addressing a “search intent”.

The engagement power of display ads is enhanced by using ad extensions sculpted down to the individual ad group level. The net effect of thoroughly exploiting ad extensions is to more effectively pull display traffic onto landing pages.

A common mistake in display remarketing campaigns is to not pay close attention to the regulation of remarketing frequency. We probably don’t have to inform you that showing ads too frequently can be a mistake.  The risk is to annoy prospective customers or clients, instead of converting them!

Blastoff Labs has developed and refined a systematic process to design, launch, and optimize high-performance modern display ad campaigns. The steps of our display campaign development process are outlined below.

DISPLAY DESIGN: PHASE 1  |  PHASE 2  |  PHASE 3  |  PHASE 4  |  PHASE 5  |  PHASE 6

OUR SERVICES:

PHASE ONE:
Competitive Analysis | CRO

ppc competitive analysis

Display Competitive Analysis

Once a client is onboarded, our first step in display design is to assess the competitive environment for the product or service being advertised. What we learn studying competitors influences design of the campaign. It also can lead to recommendations for changes to the website or landing pages.

During competitive research, we also closely study your products or services. We gain a level of familiarity with your product line from a product management perspective. The challenges the product or service may face in the PPC marketplace must be understood to build and operate good campaigns.

Display campaigns carry value proposition, features, benefits, and other messaging into competitive marketplaces with many others vying for attention. It is to our advantage to identify the trends, pain points, messaging, and pain points early. These things are brought to the surface during our competitive research work.

Example of a change for conversion rate optimization