Display ad campaigns reach well beyond search engine result pages, serving image and video ads strategically onto millions of sites across the web. Display ads are a genuine advertising medium, as compared to search engine advertising which is direct marketing.
Display ads remain relatively inexpensive. For some advertisers, campaigns that do not make sense economically can be operated profitably on display networks.
Blastoff Labs uses a structured creative process to develop display ads. We find the most suitable images by drawing from multiple sources: the advertiser’s image base, large stock art and photography libraries, and sometimes by designing custom images.
The engagement power of display ads is enhanced by using ad extensions sculpted down to the individual ad group level. The net effect of thoroughly exploiting ad extensions is to more effectively pull display traffic onto landing pages.
The steps of our display campaign development process are outlined below.