Display Ad Campaigns
Display ad campaigns reach well beyond appearing on search engine result pages. They are served onto any of millions of participating ‘display network’ websites. Display ads are a genuine advertising medium, as compared to search engine advertising which is direct marketing. Display presents more challenges!
Display Campaigns Can Be A Bargain
Display ad clicks remain relatively inexpensive compared to other campaign types. But designing successful display advertisements and a campaigns requires a different skillset. Search campaign design (direct marketing) does not necessarily prepare one for designing advertisements. There’s a big difference.
Creative Display Ad Development
Blastoff Labs uses a structured creative process to design display ads. We find the most suitable images by drawing from the advertiser’s image base, stock art and photography libraries, and when appropriate by designing custom images. Ad extensions are customized down to the individual ad group level.
Steps in Our Display Ad Campaign Development Process
Display campaign development starts with competitive research. The sequence of all steps in our display campaign development process are illustrated below.
I’VE RECEIVED INVALUABLE KNOWLEDGE & A KILLER AD CAMPAIGN
Over the course of several months working with Blastoff Labs, I’ve received invaluable knowledge and a killer AdWords campaign that consistently brings in leads for my business. Steve works harder than anyone I know and the results reflect that. What truly sets him apart is that he cares about my campaign like it was his own. If you want a loyal, hard-working expert at your side, work with Blastoff Labs.”
Paper Box SEO, Pittsburg