Display Ad Campaigns

display ad campaignDisplay ad campaigns reach well beyond appearing on search engine result pages. They can be served onto any of millions of participating ‘display network’ websites.

Display ads are a genuine advertising medium, as compared to search engine advertising which is direct marketing. Display presents more challenges!

Display Campaigns Can Be A Bargain

Display ad clicks remain relatively inexpensive, as compared to other campaign types. For some advertisers, campaigns that do not make sense economically with search campaigns, for example, can be operated profitably on display.

But there’s a catch: designing successful advertisements is a different skillset. Search campaign design (direct marketing) does not necessarily prepare one for designing advertisements. There’s a big difference.

Creative Display Ad Development

Blastoff Labs uses a structured creative process to design the image-based display ads which are at the heart of a display campaign.

We find the most suitable images by drawing from multiple sources: the advertiser’s image base, large stock art and photography libraries, and when appropriate by designing custom images.

The engagement power of display ads is enhanced by utilizing ad extensions sculpted down to the individual ad group level. Ad extensions pull more display campaign traffic onto landing page traffic.

Steps in Our Display Ad Campaign Development Process

Display campaign development starts with our competitive research process, and conversations with clients regarding their intended messaging.

The sequence of steps of our display campaign development process are illustrated below.

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Display Badge Certification

I’VE RECEIVED INVALUABLE KNOWLEDGE & A KILLER AD CAMPAIGN

Display Ad Campaign Review“Over the course of several months working with Blastoff Labs, I’ve received invaluable knowledge and a killer AdWords campaign that consistently brings in leads for my business. Steve works harder than anyone I know and the results reflect that. What truly sets him apart is that he cares about my campaign like it was his own. If you want a loyal, hard-working expert at your side, work with Blastoff Labs.”

RUSS MICHELSON
Paper Box SEO
Pittsburg

Onboarding • Competitive • CRO | Targeting • Structure | Ad Design | Configure Audiences • Serving Parameters | Setup Conversion Tracking • Conversion Value Model | Configure Reporting • Analytics | Launch | Optimize • Automate • Manage

Onboarding • Competitive Analysis • CRO Feedback

Digital Ad Platform

Display Campaign Competitive Assessment

Once a display campaign project is onboarded, our first step in display design is to assess the competitive environment for the product or service being advertised. What we learn studying competitors influences design of the campaign. It also can lead to recommendations for changes to the website or landing pages.

During competitive research, we also closely study your products or services. We gain a level of familiarity with your product line from a product management perspective. The challenges the product or service may face in the PPC marketplace must be understood to build and operate good campaigns.

Display campaigns carry value proposition, features, benefits, and other messaging into competitive marketplaces with many others vying for attention. It is to our advantage to identify the trends, pain points, messaging, and pain points early. These things are brought to the surface during our competitive research work.

Display Campaign Competitive Assessment