Google & Microsoft PPC Ad Campaigns
Our services include the creation, optimization, and ongoing enhancement of all campaign types
Search
Our industry-unique, sophisticated negative keyword process will make your search campaigns soar!
Display
Show your ads to massive, custom-sculpted audiences while using just a fraction of your budget.
Shopping
Drive sales and maximize your online store’s potential with our specialized shopping ad campaign services.
Video
Pull new customers into your sales funnel with our dynamic html5 video ad campaign services.
PMax
Put a booster on your Shopping campaigns with the newest hybrid, automated-targeting campaign type.
Supporting Services
Call Tracking
Analysis and measure communication strategies.Call Tracking Services
Make data-driven decisions for better results. Capture valuable insights, measure campaign effectiveness, and optimize your marketing efforts by analyzing every call interaction.
Conversion Tracking
Gain customer insights and measure marketing success.Conversion Tracking
Unlock the power of data and optimize your marketing efforts with our Conversion Tracking service, capturing valuable insights to drive higher conversions and maximize ROI.
Campaign Management
From planning & development to targeting and optimization.Campaign Management
Gain real-time insights, analyze customer interactions, and optimize your messaging to deliver exceptional customer experiences and drive business growth.
Precision Engineered
Ad Campaigns
We carefully engineer every ad campaign to serve our clients needs. Blastoff Labs has developed a systematic approach to engineering each type of ad campaign, with quality assurance checks built in to each step of the design process.
Once campaigns are launched, we consistently monitoring their behavior and make frequent optimizations to keep them at top performance. This has a compounding effect over time, increasing the value delivered from your ad spend.
Curated Campaign Mixes
Product Marketing Driven Design
We begin each project by thoroughly studying our clients’ products or services to gain insights into their market and positioning, which guides our campaign strategies, ad spend allocation, and meticulous business decisions made during ongoing campaign optimization.
Our product marketing focus influences the type of campaigns we deploy, the ad spend allocation between campaign types, and the adjustments we make to campaigns while optimizing them.
Client Results
PPC Advertising Insights
The Launchpad Blog
Gain the insight you need to make informed decisions with our collection of blog posts, frequently asked questions, and engaging YouTube videos. Our Launchpad blog covers a wide range of topics to cater to advertisers of all levels. Explore our frequently asked questions section, where we address common queries and provide detailed answers to empower you with the knowledge you need. Delve deeper into PPC campaign management with Steve’s engaging YouTube videos, offering practical tips, case studies, and industry insights.
A "sales funnel" is a conceptual model showing traffic flow, from first awareness of a product or service, to purchase. Characteristics and behavior of traffic entering, transiting, and exiting a sales funnel can deliver valuable insights to digital advertisers.
Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding. Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.
This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We'll share the high points of what we've learned, including the positive and less positive angles. Digital advertisers are already...
Quality Score (QS) is a core mechanism in search engine ad platforms. Their workings are a bit opaque by design and can seem arbitrary at times.
In eCommerce Shopping campaigns, the quality of product feed optimization is critical to success. It's an underlying foundation upon which everything else in a Shopping campaign will depend.
Without a well-optimized feed the campaign will never reach its potential. Shopping campaigns with weak feeds in competitive markets will reliably fail.
Why is it important to set conversion values? Without it, you won't know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31 and Tuesday, ...
PPC Campaigns need fault monitoring because they can run into a wide range of fault conditions. For example, the credit card on file to pay ad spend may expire. Or a platform's bot may flag an ad and disable it. The PPC platform may declare that your ad copy infringes upon a Trademarked word like "time" (yes, this happens!).
Client Testimonials
Steve And His Team Are Masters At Google Ads
Blastoff’s expertise can be described as TOP of Tier-1. Steve and his team have mastered Google Ads and no doubt they can take on any challenge/demanding project.
Not only has he helped our business, he has also taught us valuable information. Very happy to have found him and looking forward to our next steps together.
Grozdan Drakovitch
Sofia ~ Bulgaria
Blastoff’s Work Is Invaluable
Steve and his team at Blastoff have really turned our paid search advertising efforts around with concrete results. We’re receiving significantly more conversions than we did in the past, at a cheaper cost per conversion than we were accustomed to. As a former Silicon Valley product marketing pro, Steve’s also quick to learn more about the particulars of your industry, to increase lead quality.
Hannah Lodge, VP
ALTA Language Services, Inc.
Deep Domain Expertise
Steve and his team at Blastoff Labs are superior to anyone I have worked with over the past 12 years, including a number of top San Francisco Bay area agencies.
Blastoff Labs delivered measurable results quickly, and helped me understand the value of increasing our budget to better optimize our campaigns. This strategy resulted in a 3x ROI improvement. Hats off. First-class all the way!
Brandon M Dhaenens, Director
Dental Finance
