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Launchpad Blog2021-02-20T23:59:12+00:00

Launchpad Blog

On the Launchpad Blog, we dissect issues and trends of interest to business advertisers and search engine marketing professionals.

Our primary platform focus is Google Ads and Microsoft Advertising but we also cover related topics concerning organic search engine marketing, and the following ad platforms: Facebook, LinkedIn, Instagram, Twitter, Snapchat, and Pinterest.

If you are interested in a search engine marketing topic or trend and don’t find it address here, let us know via the contact page.

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Conversion rate optimization work is sometimes viewed skeptically, due to its association with the sometimes misunderstood world of marketing. In this series of articles, we will examine this emerging marketing specialty and hopefully shed some light. In the engineering-driven culture of silicon valley, when engineers move [...]

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