Sharing Google Analytics 4 (GA4) Access

We utilize Google Analytics 4 (‘GA4’) for a number of purposes:

  • Testing and monitoring conversion tracking.
  • Monitoring engagement metrics, and
  • Understanding paid traffic flow landing on and traversing sites.
  • Analyze web pages for conversion efficiency issues.

To share access to Google Analytics, please login at then:

  1. Login at then:
    • Navigate to GA4 then select Admin (lower left, gear icon) > User Management > Add User (+ sign in blue circle, upper right)
  2. Add the email address listed below by selecting the + sign in blue circle (upper right corner).
    Sharing Analytics access

Please be sure to grant “Administrative” level access.

In Google Analytics, the term “Administrative User” is a bit of a misnomer; it does not make us the ‘owner’ of the account.

Without ‘Admin level’ access, we won’t be able to connect Google Analytics 4 to Google Ads, or complete other essential tasks.

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