There’s a reason Shopping Ads will account for 60% of Google’s revenue in 2021. They power eCommerce!
Blastoff Labs has developed time-tested methods to design, re-engineer, and optimize high-performance Google and Microsoft-powered shopping campaigns.
Shopping Scales Up
We’ve built successful shopping campaigns from as small as 10 SKUs (products) in the product feed, up to several hundred thousand SKUs. But the average Shopping campaign we see contains from 2,000 to 30,000 SKUs in the feed.
Getting Shopping Campaign Architecture Right Is Key
The campaign architecture chosen is critical to success, so we shape the structure of shopping campaigns and accounts to fit your product line, market, business priorities, and ad spend budget. With some feeds, we deploy Smart Shopping campaigns in an account, usually hybrid with standard shopping campaigns.
Feed Optimization For Shopping Campaigns
Our precision feed optimization process took several years to refine and continues to evolve. Without quality shopping campaign feed optimization, a shopping account will be permanently added.
Augmented Shopping Campaign Reporting – Tabular Reporting by Segment
Our shopping campaign reporting summarizes campaign metrics providing performance visibility at the ad group, product group, customer label, product type, and even SKU levels. For shopping, our reporting is augmented by tabular reports grouped by product attribute.
Our Systematic Approach To Shopping Campaign Development
Below are the steps we’ve developed to design, launch, and manage superior eCommerce shopping campaigns.