How much time to build PPC campaigns?

“How much time to build PPC campaigns?” is a question that requires qualification.

Campaign development bears some similarities to software development. Some campaigns, like some software apps, can be built and launched in a few hours or a few days. However, in today’s PPC environment that’s not usually the best way to proceed.

There are quite a few aspects to quality PPC campaigns that take time to work out.  PPC campaign performance flows from a bit more of a “slower cook” approach – a more methodically, systematic, and thoughtful design process. Rushing a campaign through development will be paid for in lower performance and less efficient use of ad spend.

Typical time to build PPC campaigns

Depending upon our workload, we will typically spend about this amount of calendar time crafting new campaigns:

• 1 to 2 weeks to design, build-out, and launch a display campaign.

• 1 to 2 weeks to design and launch a YouTube campaign (2 videos, 6 ad groups).

• 2 to 3 weeks to design, build-out, and launch a medium-scale (~300 keywords, 20 ad group) search campaign.

• 3 to 5 weeks to design, build-out, and launch a medium-scale Shopping campaign including precision optimizing the feed (~5,000 products).

A few campaigns

The time to build PPC campaigns can be shortened by “pipelining” the development of multiple campaigns.If you have more than 1, but less than 5 campaigns we will typically build/rebuild them in parallel, with some staggering of the start date for each.

Complex & enterprise-scale accounts

We have re-engineered extensively, some large accounts with almost 1,000 campaigns active.  These projects need to be carefully planned and scheduled after first running a baseline and familiarizing our team with the account. Each account is different.

Related Posts

How long to reach automated bidding?

We run display campaigns on manual bidding before migrating them onto automated bidding. Automated bidding works better when there is a baseline of campaign metrics …

Read More →

Manage our PPC campaigns in-house?

This question sometimes arises: should we outsource PPC campaign management, or manage our PPC campaigns in-house? Let’s rephrase the question as “can we manage our …

Read More →

Changes to the campaigns?

Any time we spend handling or discussing PPC campaign change requests from clients is complimentary. We want our clients to feel at ease about making changes. Frequently we receive great suggestions because they understand their business so well. We take those suggestions and put them throughout “PPC logic/experience” filter.

Read More →