Given prevailing practices with paid search agencies, it’s reasonable to ask “Is there a contract lock-in period for Blastoff Labs’ services?”.
Contract lock-in periods have been widely used in the digital ad industry, but we don’t believe in them. Our clients are free to discontinue use of our services.
We have a superior way to retain our clients that works far better than, “doing business by force of contractual language”.
Of course, we do use clear, simple contracts, mostly to set expectations and define terms of service. But as far as client retention, we believe the only way to retain long-term clients is for us to do a great job.
In our experience, the only retention model that works in any services industry is to constantly add value.