Home > Web Analytics > How To Set Conversion Value In Digital Ad Campaigns
Without understanding the conversion value, you won’t be able to track the two most important metrics in digital ad campaigns.
Paid search campaigns are used for two purposes:
(1) sales, as in eCommerce stores, and
(2) lead generation, as in service businesses.
Both benefit from setting up conversion values right within a campaign. However the method to do so is different. When determining lead value, some of the things to take into consideration include:
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