Are you feeling the Google Smart Shopping blues? Symptoms include irritability, restlessness, an inability to sleep, and a sickening feeling about what’s happening to all your eCommerce ad spend.
Are you feeling the Google Smart Shopping blues? Symptoms include irritability, restlessness, an inability to sleep, and a sickening feeling about what’s happening to all your eCommerce ad spend.
Steve discusses 6 things to consider when deploying an eCommerce Shopping Campaign starting with “Smart Shopping” Campaigns vs. Standard Shopping Campaign
PPC call tracking facilitates the capture of search engine metadata associated with call conversions. This metadata becomes powerful information when it is used as the fuel for automated bidding or “machine learning” algorithms within a PPC platform.
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» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …