Campaign Management

Around-the-clock ad campaign monitoring system generates three classes of alerts and signals from our paid search management platform.

Once new campaigns are launched and performance optimization is underway, we’e’ll setup a number of alert conditions for each campaign. The alerts reach us via text message and email. In addition to bringing problems to our attention, optimization changes flow from observing these alerts over time.

Our ongoing optimization processes ensure your campaigns are tuned to maximize performance on a regular basis over time.

Our alert system and ‘Daily Rotation’ process systematically draws our team’s attention regularly to key metrics and operations conditions in your cam gns.

The benefits of ongoing optimization compound over time ..

Our proactive campaign management services keep your campaigns are operating at their peak, with ad disapprovals and error conditions handled promptly. Campaign optimization become a continuous, ongoing process.

Clients are provisioned a dashboard that tracks key metrics in realtime, and month-to-date.

Our monthly reports provide more in-depth campaign information as compared to our client dashboards which show data in real-time.

They track and summarize relevant key performance indicators (KPI’s) for all active campaigns, for all active campaigns, as compared to a trailing baseline (time period).