Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
When a lead is generated through advertising, the marketing process, or another source such as a face-to-face encounter, the lead is usually characterized as a prospective customer. At that point, the salesperson will designate that the prospect is “in the funnel”. This is only the start of transit of the lead through the imaginary “sales funnel”. The early funnel area is represented by the opening at the top, in the accompanying diagram.
SWOT analysis we identify a set of factors that collective evaluate the effectiveness of a website in generating engagement and conversions of PPC generated site traffic.
Conversion rate optimization work is sometimes viewed skeptically, due to its association with the sometimes misunderstood world of marketing. In this series of articles, we will examine this emerging marketing specialty and hopefully shed some light. In the engineering-driven culture of silicon valley, when engineers move into a marketing role it’s often viewed disparagingly as “crossing over to the dark
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …