On many sites today you find an animated element on the site that rotates the display of content, images, or blog posts, This is commonly known as a “carousel”. Usually, these images rotate on a loop at various speeds. Carousels gained popularity in 2016 and were a runaway hit with web developers for several years.
From a design perspective, carousels do add an attractive element, carousels often have a negative effect on the marketing performance. Extensive web marketing research has revealed that instead of enticing user response, carousels actually detract from the marketing performance of websites.