PMax is Google Ads’ newest, and most automated ad type. Microsoft Ads has followed suit recently, replacing its Smart Shopping campaigns with their version of PMax.
Our shopping campaign performance management reports are designed to fit your eCommerce business objectives, product line(s), and campaigns. We include standard key performance indicators (KPI's), or we can implement custom KPI's most closely aligned to your business objectives. One difference with our shopping reporting is our segmented performance tables. Many shopping campaigns advertise thousands of SKU's so it can be quite helpful to view performance in tabular form, with sorting. Our tabular reports can be segmented and summarize performance by product line, ad group, product type, product group, or custom label parameter - whichever is most useful to your business.