Mobile Concierge Medical Practice Comes Out Of The Blocks Fast
Background:
A growing medical concierge practice serving 18 States across the Midwest and Southeastern US offers specialized medical treatments at the consumers’ location.
After launch, a number of challenges were overcome to get these campaigns to perform. Many medical and pharmaceutical keywords are disapproved proactively but erroneously by bots. We were able to work around this over a 4-week period. Another big issue was keyword match precision. In all the search campaigns, we extracted hundreds of negative keywords from search queries, in order to tighten the matching resulting in profitable campaign metrics.
Results:
Working with this client over the past year, we’ve built and optimized 9 successful ad campaigns targeting both their innovative services and their brand. Their patient onboarding volume has leaped 800% to drive a fully-booked, 15-employee practice.
