Audiologist And Staff Grow Practice With PPC
Background:
We were introduced to the owners of a successful modern hearing aid center located in a 2-story strip-mall type building in a medium-sized Western US City. The owner is an Audiologist, supported by a staff of managers and professionals. They provide hearing tests and guide customers to the right class of hearing aid.
Results:
With changes in Federal Law and the arrival of direct-to-consumer (d2c) hearing aids, they wanted to increase brand awareness and communicate their value-add to the local community. We designed and deployed search and display campaigns for them, including html5 dynamic video ads running on Google, and display ads on the Microsoft Audience Network. We soon optimized the search campaigns into strong profitability on both the Google and Microsoft search engines.
