Return on ad spend (ROAS) is not the most important metric to pay attention to, when measuring PPC advertising success. ROAS is secondary! Steve explains why in this 3-minute video.
The most important PPC metric is adverting cash flow (operating margin) which in eCommerce campaigns, is simply the revenue generated minus the ad spend used to generate the revenue. In lead generation campaigns, it is conversion value minus the cost of advertising.
On many sites today you find an “exposed” email address, which is an email address in text form. For example, in the footer of a website, you may see something like this: “Contact: [email protected]“. Don’t Leave Your Keys In the Ignition While the intent may be good, this is a bad practice. Text email addresses that are exposed to the
The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, Feb 1, 2022, at the downtown Hilton in Austin, Texas. I was looking forward to attending after having to cancel twice due to COVID-19. The conference did not disappoint — it exceeded expectations! Conference Highlights
Last year, Google announced that they will shift to the “responsive search ad” format only within search campaigns, by eliminating extended text ads on June 22, 2022. Now that the day has almost arrived, it appears we’re seeing a preview of it now.
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