PPC Advertising Success: 3 Things to Know

Return on ad spend (ROAS) is not the most important metric to pay attention to, when measuring PPC advertising success. ROAS is secondary! Steve explains why in this 3-minute video.

The most important PPC metric is adverting cash flow, which is simply the revenue generated by campaign(s) minus the ad spend used to generate the revenue. It is calculated from the same two variables used to calculate return on ad spend (ROAS). The difference is that ad margin is calculated by subtracting cost from revenue, will ROAS is calculated by dividing cost into revenue.

Additional Video Posts

ppc hero conference

PPC Hero Conference 2022

  The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, Feb 1, 2022, at the downtown Hilton in Austin, Texas. I was looking forward to attending after having to cancel twice due to COVID-19. Much to my delight after a two year build-up, the conference

Read More »
access to Shopify

Grant Shopify Partner Access

To gain Shopify partner access to your eCommerce site, we’ll issue a request for access from our Shopify Partner dashboard. Before doing so, we’ll need to obtain your “native” Shopify address. That’s the address that Shopify initially assigned to your site, before it was associated with your domain name. Usually it looks something like “domain name.myshopify.com” or “domain-name.myshopify.com. It’s shown

Read More »

Sorry, we couldn't find any posts. Please try a different search.