PPC Advertising Success: 3 Things to Know

Return on ad spend (ROAS) is not the most important metric to pay attention to, when measuring PPC advertising success. ROAS is secondary! Steve explains why in this 3-minute video.

The most important PPC metric is adverting cash flow, which is simply the revenue generated by campaign(s) minus the ad spend used to generate the revenue. It is calculated from the same two variables used to calculate return on ad spend (ROAS). The difference is that ad margin is calculated by subtracting cost from revenue, will ROAS is calculated by dividing cost into revenue.

Written by: Steve Bell
Digital Ad Campaigns Focus

Additional Video Posts

Grant Shopify Partner Access

To gain Shopify partner access to your eCommerce site, we’ll issue a request for access from our Shopify Partner dashboard. Before doing so, we’ll need to obtain your “native” Shopify address. That’s the address that Shopify initially assigned to your site, before it was associated with your domain name. Usually it looks something like “domain name.myshopify.com” or “domain-name.myshopify.com. It’s shown

Grant administrative access to WordPress

Please use the following instructions to grant administrative access in WordPress to Blastoff Labs: Log into WordPress and access the dashboard Navigate to the “User” section Select “Add New User” Complete user name with: Blastoff Labs Use the email below: Scroll to the bottom and select “Admin” as the type of privileges you are granting Below this is a checkbox

Do You Have The Google Smart Shopping Blues?

Do You Have The Google Smart Shopping Blues?

Are you feeling the Google Smart Shopping blues? Symptoms include irritability, restlessness, an inability to sleep, and a sickening feeling about what’s happening to all your eCommerce ad spend.

SEARCH POSTS BY CATEGORY

Sorry, we couldn't find any posts. Please try a different search.

Jump start your digital advertising campaign assessment by providing us your Google Ads Customer ID (CID). For details visit our Contact page.

OUR SERVICES

» Case studies

» Jump start a PPC campaign assessment

» Digital advertising topic index

FREQUENTLY ASKED QUESTIONS

CASE STUDIES

» Retailer Goes To #2 Nationwide

We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …

» Video Campaigns Hit Home Runs

With the client’s permission, we resequenced the video content resulting in a 700% increase in …

» Search & Display Drive $50M

After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …