Return on ad spend (ROAS) is NOT the most important metric to pay attention to, when measuring PPC advertising success. ROAS is secondary! Steve explains why in this 3-minute video.
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If you are interested in discussing an effective approach to customized your digital advertising challenges Blastoff Labs can provide you a no obligation 30 minute assesment via Zoom.
CASE STUDIES & REVIEWS
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …