Before launching a video ad campaign, we’ll configure video campaign reporting.
Reports for video campaigns will be designed to fit your accounts, campaigns, and business objectives. We include relevant charts along with summary key performance indicators (KPI’s), for the reporting period and compare them to the prior reporting period. Our system pulls data from Google Ads and Microsoft Advertising real-time API interfaces to access campaign data.
For video campaigns, as with display campaigns, we place more emphasis on engagement parameters since video campaigns can drive a higher percentage of traffic into the upper and mid funnel. They also drive conversions and we also report on conversion performance and financial ratio metrics. Ad visibility, click and conversion data, and financial performance ratios are part of the reporting.