A secret to display campaign performance, is to create the video campaign structure by factoring targeting methods and ads by pairs, into ad groups.This creates video campaigns built around relevant groups of ads with relevant images and ad copy, resulting in better quality scores.
The combination of a high-quality targeting, careful ad copy development tailored to the offer, and properly structured ad groups creates a strong underlying foundation for display campaigns.
The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, …
Last year, Google announced that they will shift to the “responsive search ad” format only within search campaigns, by eliminating extended text ads on June 22, 2022. Now that the day has almost arrived, it appears we’re seeing a preview of it now.
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …