Video campaign audience configuration is an important aspect of campaign setup which is often neglected. Dependent upon the market targeted by the products in the shopping campaigns, it may be beneficial to performance to include and exclude certain audiences.
Examples include including certain in-market audiences, interests, and demographics including age, gender, income level, home ownership, professional interests. There are also frequently benefits to excluding certain audiences from targeting. Negative audiences can also help to shape campaign performance
Blastoff develops audience profiles that serve to maximize the performance of Shopping campaigns over time. There are many methods of approaching this, described elsewhere on this site.
We utilize both “Targeting” and “Observational” audiences, and bid adjustments to great effect.
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