Placement targeting is a great way to target video campaigns. We can show inline ads on specific channels, or even in front of & within specifi video. Video campaign audience configuration is also a useful form of targeting.
Depending upon the market targeted by the products in the shopping campaigns, we may both include, and exclude certain audiences. We utilize both “Targeting” and “Observational” audiences, and bid adjustments to great effect.
Examples include including certain in-market audiences, interests, and demographics including age, gender, income level, home ownership, professional interests.
There are also frequently benefits to excluding certain audiences from targeting. Negative audiences can also help to shape campaign performance.
Blastoff develops audience profiles that serve to maximize the performance of video campaigns over time. There are many methods of approaching this, described in articles on this site.
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