To configure video campaign web analytics, we link to associated Web Analytics accounts. This will include YouTube, Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Account, and any similar Microsoft Advertising Accounts.
We may likely also request a login to the backend (administrative access) area of your website. Typically this is needed when we anticipate installing plugins such as the GTM plugin or a call tracking plugin.
Google and Microsoft search console account(s) contain organic search queries and search engine crawl data, along with other information that can be helpful to video campaign optimization.