Search Campaign Performance Management

Ad Spend Allocation Breakdown

We set up search campaign reporting to “roll-up” (summarize) all search campaign metrics on a single-page report, as shown in the diagram.

Reporting is a crucial aspect of managing campaigns for PPC advertisers. Most of our clients receive reports that are generated monthly, detailing performance in the current period vs previous periods, and highlighting work on ongoing challenges/issues.

Rollup pages are accompanied by reporting pages for each individual search campaign. These go into more detail.

Search campaign performance management includes alert monitoring. We’re alerted in real-time whenever campaigns run into problems with disapprovals, platform outages, payment issues, and other critical issues.