Blastoff has experimented with and tested a number of methods for creating, improving, and optimizing ad copy. Our ad copy for search campigns method has been very successful. Our design workflow for search campaign ads is illustrated in the diagram above. It’s based upon the classic creative process, adapted into a digital advertising workflow.
The search ad extensions which accompany ads are also a crucial element of search campaigns. In most search campaigns, the ad extensions deliver more conversion volume than the ad itself.
If a campaign is launched with “average” ad copy and it isn’t optimized, it will limit performance. There’s more to good ad copy than you might think. Arriving at strong performing ad copy requires a concentrated effort.
Although ad copy might appear to be difficult to gauge, an ad’s performance can be measured numerically with web analytics. So arriving at great-performing ad copy can become a systematic process.
