Develop Ad Copy for Search Campaigns

Blastoff has experimented with and tested a number of methods for creating, improving, and optimizing ad copy. Our ad copy for search campigns method has been very successful. Our design workflow for search campaign ads is illustrated in the diagram above. It’s based upon the classic creative process, adapted into a digital advertising workflow.

The search ad extensions which accompany ads are also a crucial element of search campaigns. In most search campaigns, the ad extensions deliver more conversion volume than the ad itself.

If a campaign is launched with “average” ad copy and it isn’t optimized, it will limit performance. There’s more to good ad copy than you might think. Arriving at strong performing ad copy requires a concentrated effort.

Although ad copy might appear to be difficult to gauge, an ad’s performance can be measured numerically with web analytics. So arriving at great-performing ad copy can become a systematic process.

Related Posts

5 Keys To Developing High Performance Search Ad Campaigns

5 Keys To Developing High-Performance Search Ad Campaigns

Steve discusses 6 things to consider when deploying an eCommerce Shopping Campaign starting with “Smart Shopping” Campaigns vs. Standard Shopping Campaign

Read More →
search ad conversion tracking

PPC Call Tracking Benefits

PPC call tracking facilitates the capture of search engine metadata associated with call conversions. This metadata becomes powerful information when it is used as the fuel for automated bidding or “machine learning” algorithms within a PPC platform.

Read More →
8 Ingredients For High Performance Search Ad Campaigns

8 Ingredients For High Performance Search Ad Campaigns

8 Ingredients For High Performance Search Ad CampaignsSteve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based…

Read More →