Blastoff Labs uses a structured workflow to build search campaigns. It's a process that we have refined over the years. The outcome is a solid foundation for campaigns that are capable of reaching high performance levels.
The big issue with search campaigns now, is the impact of the loosening of precision keyword matching that has happened over the past 12-18 months.
Blastoff has developed an innovative antidote to address this problem. Our in-house, proprietary "negative keyword engine" system in large part, counteracts keyword matching to it's former precision level. Contact us for details!