Many campaigns never reach their performance potential because certain assumptions were made while setting up the serving parameters.
For example, "I'll shut this solar panel installation campaign off on the weekends". And weekends, it turns out - especially, Saturdays. - are when families research and discuss deploying solar.
We've developed workflows and sequences to get all that right, and avoid surprises. Or, worse - campaigns that never reach their potential, with the reason never being known!