Display campaign audiences are the primary means of targeting for display campaigns. There are many strategies for designing, implementing, and testing display campaign audiences.
Depending upon the market targeted by the display campaign, it may also be beneficial to exclude certain audiences. These “negative audiences” can be used to shape the targeting to improve campaign performance.
Type of targeting available including direct website placements by specifying URLs, so-called “in-market” audiences (behaviors indicating shorter-term buying interest), persistent interests known as “affinity” audiences, customer list audiences, and demographics audiences which might include age, gender, income level, homeownership, and parental status.
“Customer list matching” audiences are similar to customer matching audiences available on Facebook. The list is used to build a matched audience with similar characteristics and behaviors. Additionally, we have search intent based targeting, and two types of keyword targeting.
Blastoff develops and tests display campaign audiences strategically in order to maximize the performance of display campaigns over time.
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