In our display campaign competitive assessment process, we familiarize ourselves with how competitors’ products are positioned, and the competitive environment the campaign will operate in.
We examine your competitor’s advertising history, ad copy, ad spend, and market positioning. We use tools to examine their display advertising history.
The display campaign competitive analysis process dovetails into our campaign targeting work.
The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, …
Last year, Google announced that they will shift to the “responsive search ad” format only within search campaigns, by eliminating extended text ads on June 22, 2022. Now that the day has almost arrived, it appears we’re seeing a preview of it now.
» Retailer Goes To #2 Nationwide
We created a baseline of the performance and segmented it by brand & model. Using our proprietary feed analysis tools …
» Video Campaigns Hit Home Runs
With the client’s permission, we resequenced the video content resulting in a 700% increase in …
After optimization & moving to automated bidding, the account shows a 600% average return on ad spend …