Display Campaign Competitive Assessment


Digital Ad PlatformIn our display campaign competitive assessment process, we familiarize ourselves with how competitors’ products are positioned, and the competitive environment the campaign will operate in.

We examine your competitor’s advertising history, ad copy, ad spend, and market positioning. We use tools to examine their display advertising history.

The display campaign competitive analysis process dovetails into our campaign targeting work.

Website Spider Process

Related Posts

ppc hero conference

PPC Hero Conference 2022

  The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, …

Read More →
Mobile Responsive Search Ad

Google Seizes Control of Search Ad Copy By Eliminating Extended Text Ads (ETA)

Last year, Google announced that they will shift to the “responsive search ad” format only within search campaigns, by eliminating extended text ads on June 22, 2022. Now that the day has almost arrived, it appears we’re seeing a preview of it now. 

Read More →
5 Keys To Developing High Performance Search Ad Campaigns

5 Keys To Developing High-Performance Search Ad Campaigns

Steve discusses 6 things to consider when deploying an eCommerce Shopping Campaign starting with “Smart Shopping” Campaigns vs. Standard Shopping Campaign

Read More →