Blastoff Labs clients receive display campaign performance management reports on a regular basis, as an integral component of our account performance management activities.
For display campaigns we customize our reporting to summarize all search campaigns on one page; provide a rollup report which summarizes performance for all display campaigns, and we provide an individual reporting page for each campaign that goes into more detail.
Reporting is a crucial aspect of managing campaigns for PPC advertisers. Most clients receive reports on a monthly basis, showing performance in the reporting period compared to previous periods, and highlighting ongoing challenges/issues.
