PPC Performance

PPC performance is a relative term. For most advertisers, it means optimizing campaigns for the highest conversion value and the lowest cost per conversion. The metrics are operating margin and return on ad spend (ROAS).

Does SEO Impact PPC?

While SEO and PPC are separate channels, they are closely related. PPC platforms evaluate landing page relevance—using spiders much like search engines—to help determine Quality Scores. Well-optimized pages with strong SEO often see better PPC performance. However, the connection is indirect.

PPC Call Tracking Benefits

PPC call tracking facilitates the capture of search engine metadata associated with call conversions. This metadata becomes powerful information when it is used as the fuel for automated bidding or "machine learning" algorithms within a PPC platform.

Boost PPC Performance with Display & Search Campaigns

Why is it important to set conversion values? Without it, you won't know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.

PPC Advertising Success: 3 Things to Know

Return on ad spend (ROAS) is not the most important metric to pay attention to, when measuring PPC advertising success. ROAS is secondary! Steve explains why in this 3-minute video.

The most important PPC metric is adverting cash flow, which is simply the revenue generated by campaign(s) minus the ad spend used to generate the revenue. It is calculated from the same two variables used to calculate return on ad spend (ROAS). The difference is that ad margin is calculated by subtracting cost from revenue, will ROAS is calculated by dividing cost into revenue.

Adaptive Optimization

The benefits from monitoring campaigns vary based upon the vertical market the campaign serves, the design of the campaign, and business objectives of the advertiser. We can design campaigns that require little monitoring. For ambitious campaigns in competitive markets some degree of ongoing monitoring and optimization often makes sense and is beneficial to the advertisers’ return on advertising spend.

Is Ad Blindness A Thing In Digital Channels?

Digital ad blindness happens when an ad is seen so frequently that viewers become oblivious to the ad. "Ad blindness" occurs when viewers are over-exposed to an ad. As a result, they no longer mentally register the ad. Display ads are more vulnerable to this phenomenon because images are recognized more readily.

8 Ingredients For High Performance Search Ad Campaigns

Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based...

PPC Quality Score – 4 Things To Get Right

Quality Score affects your ad rank and cost-per-click in search campaigns. Learn what it is, how it’s calculated, and how to improve it to boost performance and lower costs.

PPC Performance

PPC Performance

Does SEO Impact PPC?

PPC Call Tracking Benefits

Boost PPC Performance with Display & Search Campaigns

PPC Advertising Success: 3 Things to Know

Adaptive Optimization

Is Ad Blindness A Thing In Digital Channels?

8 Ingredients For High Performance Search Ad Campaigns

PPC Quality Score – 4 Things To Get Right

Our attention to detail guarantees that every aspect of your campaign is optimized for success. Experience the difference that our tailored approach can make for your advertising efforts.

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