8 Ingredients For High Performance Search Ad Campaigns

https://www.youtube.com/watch?v=lyjVWcF56Zo

 

Steve details 8 ingredients that should be present when developing high-performance search ad campaigns. Also discussed are the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget. 

Steve details 8 ingredients for high-performance search ad campaigns:

  1. Product Marketing Perspective
  2. Strong Keyword base
  3. Factor In Keyword Volume And CPC
  4. Semantically-Based Ad Group Structure
  5. High Quality Ad Copy Base
  6. Ad Extension Coverage Using All Extension Types
  7. Size The Keywords To the Ad Spend Budget
  8. Bidding Method Sequencing

Also discussed are the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.

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