Steve details 8 ingredients that should be present when developing high-performance search ad campaigns. Also discussed are the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.
Steve details 8 ingredients for high-performance search ad campaigns:
- Product Marketing Perspective
- Strong Keyword base
- Factor In Keyword Volume And CPC
- Semantically-Based Ad Group Structure
- High Quality Ad Copy Base
- Ad Extension Coverage Using All Extension Types
- Size The Keywords To the Ad Spend Budget
- Bidding Method Sequencing
Also discussed are the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.
