8 Ingredients For High Performance Search Ad Campaigns

Steve details 8 ingredients for high-performance search ad campaigns:

  1. Product Marketing Perspective
  2. Strong Keyword base
  3. Factor In Keyword Volume And CPC
  4. Semantically-Based Ad Group Structure
  5. High Quality Ad Copy Base
  6. Ad Extension Coverage Using All Extension Types
  7. Size The Keywords To the Ad Spend Budget
  8. Bidding Method Sequencing

Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based ad group structure, a high-quality ad copy base, maximum use of ad extensions, sizing the keyword base to the budget; and bidding method sequencing.

This video covers the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.

Also discussed are the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.

Additional Video Posts

access to Shopify

Grant Shopify Partner Access

To gain Shopify partner access to your eCommerce site, we’ll issue a request for access from our Shopify Partner dashboard. Before doing so, we’ll need to obtain your “native” Shopify address. That’s the address that Shopify initially assigned to your site, before it was associated with your domain name. Usually it looks something like “domain name.myshopify.com” or “domain-name.myshopify.com. It’s shown

Read More »
access to wordpress

Grant administrative access to WordPress

Please use the following instructions to grant administrative access in WordPress to Blastoff Labs: Log into WordPress and access the dashboard Navigate to the “User” section Select “Add New User” Complete user name with: Blastoff Labs Use the email below: Scroll to the bottom and select “Admin” as the type of privileges you are granting Below this is a checkbox

Read More »

Sorry, we couldn't find any posts. Please try a different search.