Steve details 8 ingredients for high-performance search ad campaigns:
- Product Marketing Perspective
- Strong Keyword base
- Factor In Keyword Volume And CPC
- Semantically-Based Ad Group Structure
- High Quality Ad Copy Base
- Ad Extension Coverage Using All Extension Types
- Size The Keywords To the Ad Spend Budget
- Bidding Method Sequencing
Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based ad group structure, a high-quality ad copy base, maximum use of ad extensions, sizing the keyword base to the budget; and bidding method sequencing.
This video covers the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.
Also discussed are the three factors most important to keyword selection, how to assess whether keyword volume is adequate, and a rule of thumb for how to assess the average cost per click (CPC) of individual keywords relative to the campaign’s daily budget.
