Steve explains why opting to run a display campaign alongside your search campaign can often boost PPC performance:
- Boost account conversion volume
- Deliver lower CPA’s, and
- Produce more consistent conversion patterns over time
Exposed Email Addresses Are PPC Killers
On many sites today you find an “exposed” email address, which is an email address in text form. For example, in the footer of a website, you may see something like this: “Contact: [email protected]“. Don’t Leave Your Keys In the Ignition While the intent may be good, this is a bad practice. Text email addresses that are exposed to the
