Boost PPC Performance with Display & Search Campaigns

Steve explains why opting to run a display campaign alongside your search campaign can often boost PPC performance:

  • Boost account conversion volume
  • Deliver lower CPA’s, and
  • Produce more consistent conversion patterns over time

Additional Video Posts

search ad conversion tracking

PPC Call Tracking Benefits

PPC call tracking facilitates the capture of search engine metadata associated with call conversions. This metadata becomes powerful information when it is used as the fuel for automated bidding or “machine learning” algorithms within a PPC platform.

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