Boost PPC Performance with Display & Search Campaigns

Steve explains why opting to run a display campaign alongside your search campaign can often boost PPC performance:

  • Boost account conversion volume
  • Deliver lower CPA’s, and
  • Produce more consistent conversion patterns over time

Additional Video Posts

Exposed Email Addresses Are PPC Killers

On many sites today you find an “exposed” email address, which is an email address in text form. For example, in the footer of a website, you may see something like this: “Contact [email protected]“. Don’t Leave Your Keys In the Ignition While the intent may be good, this is a very bad practice. Text email addresses that are exposed to

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ppc hero conference

PPC Hero Conference 2022

  The PPC Hero Conference The first in-person conference (The PPC Hero conference) on paid search advertising was held on Monday, Jan 31, and Tuesday, Feb 1, 2022, at the downtown Hilton in Austin, Texas. I was looking forward to attending after having to cancel twice due to COVID-19. The conference did not disappoint — it exceeded expectations! Conference Highlights

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