Adaptive Continuous Optimization
The benefits from monitoring campaigns vary based upon the vertical market the campaign serves, the design of the campaign, and business objectives of the advertiser. We can design campaigns that require little monitoring. For ambitious campaigns in competitive markets some degree of ongoing monitoring and optimization often makes sense and is beneficial to the advertisers’ return on advertising spend.
When Blastoff monitors campaigns continuously, we utilize our PPC Telemetry™ platform which has an internal, real-time alert and dashboard capability we configure for each campaign. This allows us to setup split tests, campaign experiments, and changes to other campaign parameters then bring campaign data to our attention for review after a certain ad impression volume, or time has passed.
Every campaign develops an expected range of serving parameters so we receive alerts whenever our campaigns operate outside those bounds.
More on PPC Campaign Monitoring continuing to roll out this week (Sept 17).