Adaptive Optimization is the process of monitoring and changing the assets and parameters of a campaign as it runs. Benefits from monitoring campaigns vary based on the market served, campaign design, and advertiser business objectives.
It’s possible to design campaigns that require little monitoring but for more ambitious campaigns, especially in competitive markets, some ongoing monitoring and optimization yields better results and is beneficial to the advertisers’ return on investment.
Ongoing Adaptive Optimization
When Blastoff monitors campaigns, we set up thresholds, split tests, campaign experiments, and reports to monitor and extend campaign performance. Alerts bring campaign data to our attention for review after a specified time frame or ad impression volume.
Every campaign develops an expected range of serving parameters so we receive alerts whenever our campaigns operate outside those bounds.