PMax Asset Groups

Asset Groups in PMax are containers populated with images, video, ad copy, and targeting information. This facilitates advertising SKUs on a product feed on advertising channels other than Shopping.  Each Asset Group is attached to a Listing Group – a collection of SKUs from a product feed.

PMax Listing Groups

Listing Grops in PMax are similar to Product Groups in Shopping. They consist of a sub-group of products from a product feed.  A listing group could contain an entire feed, but in most campaigns, it will be a subset or category of products. If video content isn’t available, PMax can be configured to synthesize short animated videos from still images.

The first objective when setting up Asset Groups is to populate them with assets representing the cross-section products in an underlying listing group. Along with good ad copy in a range of formats.