We have found that less than half of existing search campaigns have full conversion tracking implemented, and even when conversion tracking is implemented, it is more often than not lacking full coverage.
Conversion tracking can be difficult to implement and test. There are numerous methods to implement conversion tracking, and they all have their issues. But in the era of automated bidding, getting conversion tracking working right is worth the effort required. It's paid back in higher levels of campaign performance.
Blastoff Labs will place a priority in making sure all your conversion tracking is working, and that it's accurate!