Before launching a search ad campaign, we’ll configure the PPC campaign reporting for your campaigns.
We’ll configure reports to fit your accounts, campaigns, and business objectives. We’ll add standard key performance indicators (KPI’s), or implement custom KPI’s most closely aligned to your business objectives.
For example, in e-Commerce (Shopping) campaigns you will receive tabular reports with performance data down to the SKU level organized by product category, product type, sale price, custom labels, and other relevant e-Commerce metrics.
Our system pulls data from Google Ads and Microsoft Advertising real-time API interfaces to access campaign data. We also use our reporting system internally, so it includes real-time alert information to bring our attention to campaigns when specific conditions are met.