Search campaign ad copy is critical to performance, so we have tested in practice many methods of creating, improving, and optimizing ad copy. The workflow and methods we currently use are outlined in other articles on this site.
Our ad design process is based upon the classic creative process, mapped into digital advertising. It is always a team activity.
Whether a campaign is targeting a b2b market, or b2c, search ads (and their critically important, related search ad extensions) are a crucial element of search campaigns because they carry the advertiser’s message to potential customers, clients, and buyers.