conversion value modelingWhen configuring a new lead generation campaign, or re-engineering an existing lead gen campaign we develop a conversion value model for each campaign.

We have a separate article pending on this topic for e-commerce campaigns. Here, we are focused on lead generation campaigns. For example, selling a product where leads (sales inquiries) come in and are engaged by a sales organization.

[ Article / graphics pending ]

  • What assign PPC Conversions a value?

    Pending, week of 8/5/20.

  • PPC Conversion Values in e-Commerce campaign


  • PPC Conversion Modeling in Lead Generation Campaigns


    Diagram 2: Flowchart of model.

  • Benefits of creating a conversion model


    Automated Bidding.



Issues with Conversion Value Modeling

Pending – week of 8/5.