Launchpad Blog

Launchpad Blog

The Launchpad Blog is dedicated to providing clarity and valuable insights into the latest issues and trends that are relevant to business advertisers. Through our blog, we aim to shed light on diverse aspects of digital advertising. From in-depth analyses of emerging trends to practical tips for optimizing campaigns, our content equips advertisers with the knowledge and perspective necessary to make informed decisions.

Featured Blog Posts

  • PPC Quality Score – 4 Things To Get Right

    Quality Score affects your ad rank and cost-per-click in search campaigns. Learn what it is, how it’s calculated, and how to improve it to boost performance and lower costs.

    PPC Quality Score – 4 Things To Get Right

  • The Magic of Automated Bidding in PPC Campaigns

    Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding.  Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.

    The Magic of Automated Bidding in PPC Campaigns

  • 8 Ingredients For High Performance Search Ad Campaigns

    Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based...

    Published On: May 24, 2020Categories: PPC Performance

  • PPC Quality Score – 4 Things To Get Right

    Quality Score affects your ad rank and cost-per-click in search campaigns. Learn what it is, how it’s calculated, and how to improve it to boost performance and lower costs.

    Published On: May 2, 2020Categories: PPC Performance
  • PPC Machine Learning

    The Magic of Automated Bidding in PPC Campaigns

    Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding.  Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.

    Published On: November 5, 2018Categories: PPC Platforms
  • How Do Sales Funnels Work

    How Do Sales Funnels Work? Key Concepts

    A "sales funnel" is a conceptual model showing traffic flow, from first awareness of a product or service, to purchase. Characteristics and behavior of traffic entering, transiting, and exiting a sales funnel can deliver valuable insights to digital advertisers.

    Published On: November 1, 2018Categories: Sales Funnels