Launchpad Blog

Launchpad Blog

The Launchpad Blog is dedicated to providing clarity and valuable insights into the latest issues and trends that are relevant to business advertisers. Through our blog, we aim to shed light on diverse aspects of digital advertising. From in-depth analyses of emerging trends to practical tips for optimizing campaigns, our content equips advertisers with the knowledge and perspective necessary to make informed decisions.

Featured Blog Posts

  • PPC Machine Learning

    This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We'll share the high points of what we've learned, including the positive and less positive angles. Digital advertisers are already...

    PPC Machine Learning

  • The Magic of Automated Bidding in PPC Campaigns

    Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding.  Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.

    The Magic of Automated Bidding in PPC Campaigns

  • Is Ad Blindness A Thing In Digital Channels?

    Digital ad blindness happens when an ad is seen so frequently that viewers become oblivious to the ad. "Ad blindness" occurs when viewers are over-exposed to an ad. As a result, they no longer mentally register the ad. Display ads are more vulnerable to this phenomenon because images are recognized more readily.

    Published On: September 3, 2020Categories: PPC Performance

  • PPC Machine Learning

    This series of articles takes a look at PPC automation available today, both how it works and associated controversies. We'll share the high points of what we've learned, including the positive and less positive angles. Digital advertisers are already...

    Published On: June 14, 2020Categories: PPC Platforms
  • PPC Machine Learning

    The Magic of Automated Bidding in PPC Campaigns

    Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding.  Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.

    Published On: November 5, 2018Categories: PPC Platforms
  • How Do Sales Funnels Work

    How Do Sales Funnels Work? Key Concepts

    A "sales funnel" is a conceptual model showing traffic flow, from first awareness of a product or service, to purchase. Characteristics and behavior of traffic entering, transiting, and exiting a sales funnel can deliver valuable insights to digital advertisers.

    Published On: November 1, 2018Categories: Sales Funnels