Product Feeds

Product Feeds

Product feeds are databases containing relevant information about each SKU (stocking unit) in a product line. One SKU or SKU variant is listed in each record. Within the PPC context, Shopping feeds drive ad content for Shopping and PMax campaigns. But there are many other uses.

Product Feed Optimization

In eCommerce Shopping campaigns, the quality of product feed optimization is critical to success. It's an underlying foundation upon which everything else in a Shopping campaign will depend.

Without a well-optimized feed the campaign will never reach its potential. Shopping campaigns with weak feeds in competitive markets will reliably fail.

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