PPC competitors and other factors. With the arrival of new PPC competitors in the advertising market for your product or services, it may or may not impact your campaigns. There are a number of factors to consider. A good analogy is to consider the impact of a stone being thrown into a pond. We might ask, what is the size of the pond, it's depth; how large is the stone, and how much force was it thrown with. In paid search campaigns, some markets are the size of large regional lakes whereas others are the size of a pond. Some PPC competitors arrive like they were shot out of a cannon, bidding aggressively with sizable budgets. Others are not even noticed. In a search ad campaign, the most likely result of new advertisers participating in a market is for bidding to become more competitive. That drives average click prices (CPC's) higher which in turn drives CPA's higher. But it depends on the size of the market, quality scores, campaign budgets, and how aggressively market participants are bidding.

FAQs - Page 2 of 5 - Blastoff Labs | Digital Advertising Specialists

Q: Paid Search Competitors?

Who are your paid search competitors? In the process of developing PPC campaign(s), we begin by asking you who you perceive as your PPC search competitors. The reason we ask this question of our clients is that we want to know who you see as your 6 to 10 most significant direct competitors. Mostly, those that come to mind quickly. In addition Blastoff Labs will use our tools which will identify the full scope of competitors. If there are businesses who are significant indirect competitors; or resellers/distribution who impact the competitive environment, please let us know about that as well. Often this is a list of 6 to 10-12 company names, or their website url. Sometimes more; sometimes less. If you don't know the url for a competitor, just send us the name. If they are obscure, the city or state will help; either way, we'll find them.

Q: PPC account ownership?

What is PPC Account Ownership? PPC account ownership and PPC campaign ownership should not even be something an advertiser has to be concerned about, but it is. Blastoff Labs always makes sure the advertiser owns associated accounts. If we transfer a legacy account in, create an account for you, or design a campaign our policy is the same. Whether it is a Google Ads account, a tag manager account, a Microsoft Advertising account or anything linked to the campaign - the client owns the account and associated intellectual property. Regardless of whether you select Blastoff Labs or some other 3rd party to design and manage your PPC campaigns, this is important to gain clarity on early in the process. Many of the larger "telephone company style" advertising management operations actually hold the campaigns as their own property! We do not believe that is a business practice that is fair to the advertiser.

Q: PPC Account Suspensions: What should we do?

If you are an existing client, Blastoff Labs may assist with PPC account suspensions. But it is unlikely to happen. We don't take on suspension projects because the only person the ad platform will talk to is the account owner. What you should do is to file a written request for assistance from the help link in your Merchant Center. Be patient because they have a massive backlog and may take 2 or 3 weeks to answer. Keep your communication cordial, lay out the facts succinctly, and explain why you ask that they should un-suspend your account. Just email a polite note, with a bullet list succinctly summarizing the steps you've taken. They will ask you for the email you received stating the reason you were suspended. If you owe them financially, you'll have to pay it; the odds of winning a discussion about that are so close to zero, it cannot be measured. To their credit, the ad platforms are usually right. So don't feel singled out. Just bite the bullet and pay. The large tech companies are not going to reason with you, they simply understand power - and they 100% of the cards here. So don't get into this expecting a break. Unless they've permanently banned your account, which is unlikely unless there have been repeated terms of service violations over a long time period. Ad platforms become alarmed easily, sometimes false-alarmed, at the slightest possibility of legal jeopardy. There are several reasons - first, they are frequently a lawsuit target, and Shopping transactions put them legally in the chain of a transaction.

Q: PPC campaign performance briefings?

Can you conduct PPC campaign performance briefings for our company leaders and select outside investors? Sure, we're experienced in presenting campaign performance briefings to any group or level of your management team that's helpful to your company. We can develop a summary of your digital advertising initiatives: Historical performance Current performance Strategic insights Opportunities for optimization of performance Competitive performance analysis Projects Depending upon client needs we can provide materials for you to present, include in a slide deck, or we can present it. That can be completed either remotely via Zoom / GoToMeeting / Webex, or in person.

Q: Set project start date?

When would my campaign start? In your project proposal, we will provide a Gantt chart schedule for the project including start date, milestone, and planned duration of key tasks. Typically projects are started immediately when taken on. There are some exceptions, for example eCommerce projects tend to exert strong demand in the fourth quarter tying up key resources.

Q: Sharing Google Analytics 4 (GA4) Access

Sharing Google Analytics 4 (GA4) Access We utilize Google Analytics 4 ('GA4') for a number of purposes: Testing and monitoring conversion tracking. Monitoring engagement metrics, and Understanding paid traffic flow landing on and traversing sites. Analyze web pages for conversion efficiency issues. To share access to Google Analytics, please login at analytics.google.com then: Login at analytics.google.com then: Navigate to GA4 then select Admin (lower left, gear icon) > User Management > Add User (+ sign in blue circle, upper right) Add the email address listed below by selecting the + sign in blue circle (upper right corner). Please be sure to grant "Administrative" level access. In Google Analytics, the term "Administrative User" is a bit of a misnomer; it does not make us the 'owner' of the account. Without 'Admin level' access, we won't be able to connect Google Analytics 4 to Google Ads, or complete other essential tasks.

Q: Sharing Google Search Console Access

How to share Google Search Console access Formerly known as Google Webmaster Tools, Google Search Console (GSC) access helps Blastoff Labs perform a number of PPC campaign management activities: Observing organic search queries for infrequently-used, long-tail queries. These queries may be useful in expanding a PPC campaign's keyword base. Monitoring search engine spider (crawl) stats, which informs our quality score (QS) optimization workflows. Monitoring search engine crawl duration and frequency, to detect issues that may impact PPC quality score, such as overly large images on the site. GSC 3rd-party access may be granted provisionally by a PPC Ad account owner: Please share access to Google Search Console by logging in at search.google.com/search-console , then navigate to "Settings" (lower left, gear icon) > User & Permissions > Users > Add Users Add the email address below as a "User" Please be sure to select “Administrative” level access, otherwise, we will need to revisit this later. This does not make us the owner of your GSC account, and access remains provisional. If you do not presently have a GSC account, we can create one for you and designate you as the owner. It may be necessary for us to send you a verification code to install on the homepage.

FAQs

Paid Search Competitors?

Manage our PPC campaigns in-house?

PPC account ownership?

PPC Account Suspensions: What should we do?

PPC campaign performance briefings?

PPC Campaign Success?

PPC competitors?

Set project start date?

Sharing Google Analytics 4 (GA4) Access

Sharing Google Search Console Access

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