Do You Have The Google Smart Shopping Blues?
Are you feeling the Google Smart Shopping blues? Symptoms include irritability, restlessness, an inability to sleep, and a sickening feeling about what’s happening to all your eCommerce ad spend.
PPC Launchpad Video Blog
On the Launchpad Video Blog we go into more detail on issues of interest to PPC advertisers, and our professional peers in the paid search management community. Our central focus is Google Ads and Microsoft Advertising.
5 Keys To Developing High-Performance Search Ad Campaigns
Steve discusses 6 things to consider when deploying an eCommerce Shopping Campaign starting with “Smart Shopping” Campaigns vs. Standard Shopping Campaign
Why Choose Blastoff Labs?
Steve reviews 5 unique characteristics of Blastoff Labs in just over 2 minutes.
8 Ingredients For High Performance Search Ad Campaigns
Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based…
Boost PPC Performance with Display & Search Campaigns
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
Sales Funnel Principles For PPC
Why is it important to set conversion values? Without it, you won’t know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.