PPC Launchpad Video Blog
On the Launchpad Video Blog we go into more detail on issues of interest to PPC advertisers, and our professional peers in the paid search management community. Our central focus is Google Ads and Microsoft Advertising.
Steve discusses 6 things to consider when deploying an eCommerce Shopping Campaign starting with “Smart Shopping” Campaigns vs. Standard Shopping Campaign
Steve details 8 ingredients that should be present when developing high-performance search ad campaigns: a product marketing perspective; a strong keyword base, volume and CPC filtering; a semantically-based…